Agscent Pty Ltd ACN 626 543 191 (“Agscent”, “we”, “us” and “our”) is committed to protecting your privacy as a visitor to our website, (“Website”) or a user of our Agscent platforms (“Platforms”). We respect the privacy and confidentiality of the personal information provided by you and adhere to the Privacy Act 1988 and Australian Privacy Principles (APPs). Please read our Privacy Policy below carefully.

This Privacy Policy explains how we manage the personal information that is collected, used, disclosed and stored about you.

By providing personal information to us, you consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy and any other arrangements that apply between us.

  1. What is Agscent?

Agscent is a biotech and agritech company that has developed tools to monitor and optimise cattle reproduction. In particular, Agscent has developed two types of bio/agritech products:

  • ‘Agscent Air’, a livestock monitoring system that provides methane monitoring, livestock diagnostics and measures emissions to support on farm decision-making; and
  • ‘Agscent Breath’, a breath collection tool, analysing the compounds in a cow’s breath to identify biomarkers like pregnancy or disease.

Data collected through the use of these products is made available via the Platforms is (collectively the “Services”).

  1. What is personal information?

When we refer to “personal information”, we mean information or an opinion about you, from which you are, or may reasonably be, identified. This information may include (but is not limited to) your name, date of birth, phone number, email address and address.

Personal information may also include information that is “sensitive information” under the Privacy Act. Sensitive information includes, for example, information or an opinion about an individual’s health, racial or ethnic origin, criminal record or membership of a professional association, trade association or trade union.

  1. What information do we collect?

The personal information we collect depends on the nature of our relationship with you. For example:

  • If you are using our products and/or the Platforms, we may collect your name, email address, mobile phone number, company details and address and Australian Business Number. We will also collect your geo-location details when you are using our products and/or the Platforms.
  • If you request a quote or contact us via the Website, we will collect your name, email address, phone number, company details (optional), any information you place in the message box and, depending on the product you wish to use (or are using), any responses you provide in respect of specific product questions (such as whether you are a primary producer or researcher).
  • If you are a vet, we will collect your name, business name and work contact details including practice address, phone number and email address. We will also collect your Australian Business Number.
  • If you are a commercial partner, we will collect your name, company name and work contact details including address, phone number and email address.
  • If you apply for a job with Agscent or are an employee, we may collect, for example, your full name, contact details (including address, phone number and email address), job title, passport details, employment history and education details, names and contact details of referees, next of kin details (in the event of an emergency) and superannuation fund and Tax File Number details, if required by law, for example, under the Superannuation Guarantee (Administration) Act, the Superannuation Industry (Supervision) Act, the Income Tax Assessment Acts and Taxation Administration Act.

If you do not provide the information requested by us, we may not be able to provide you with our Services.

  1. How do we collect your personal information?

We will collect personal information about you if you choose to provide it to us. Personal information may be collected from you in a variety of ways, including at different places and times on our Platforms or Website. We may collect your personal information when you do any of the following, for example:

  • submit a ‘Get in Touch’ or ‘Get a Quote’ form on the Website;
  • use the Platforms to analyse data generated from the use of our products;
  • interact with the Platforms;
  • submit an application for employment with us;
  • interact with us via any of our social media pages, for example, LinkedIn;
  • visit us at a trade show (such as a Field Day) or conference; or
  • engage with us in person at one of our locations or via the Platforms or Website.

We may also collect personal information about you from third parties. These third parties may include (but are not limited to):

  • other primary producers or vets;
  • other biotech or agritech companies;
  • our commercial partners, for example, if our products are provided with or incorporated into our partners’ own products;
  • someone duly authorised to act on your behalf; and
  • where you have provided consent, for example, from third parties, such as referees.

Our server automatically collects information about your use of the Services (Navigational Data). Navigational Data includes the type of browser you are using, your IP address, the URL you have come from, and the time spent at that URL, cookies and your domain type and server. This kind of information is collected by many mobile applications. We use this information to monitor your use of our Services. See “Cookies” below for further information about our use of cookies.

If you provide personal information to us about someone else, you must ensure that you are entitled to disclose that information to us. For example, you should take reasonable steps to ensure the individual concerned is aware of the various matters detailed in this Privacy Policy.

  1. How is personal information used?

We may use your personal information for the following purposes:

  • to provide you with the Services you have requested;
  • if you are using the Platforms, to generate reports;
  • to respond to your inquiry;
  • to provide you with a quote;
  • customer service purposes such as providing technical assistance with the use of our products and/or the Platforms;
  • to verify your identity;
  • for complaints handling;
  • data analytics;
  • to improve our Services;
  • to send you direct marketing messages, for example, by email or post;
  • the prevention of fraud and/or identifying and investigating any suspicious use of our Platforms or Website;
  • for our internal business and management processes, for example, accounting or auditing purposes; and
  • for any other purpose to allow us to comply with our obligations under law; and
  • for any other purposes that would reasonably be expected by you.

If you are a primary producer, vet or commercial partner, we will use your personal information to administer and manage our relationship with you and your business.

If you are a job applicant, employee, or contractor with Agscent, we will use your personal information for purposes relating to your engagement, training, performance management, payroll, superannuation, health, and safety, for administration and staff management purposes. Where we consider it appropriate, we may also conduct reference checks (or engage a third party to do so on our behalf).

We may use personal information which has been deidentified to create marketing statistics, identify user demands and to assist in meeting customer needs generally. We may also use this information to improve the Platforms and our Services.

  1. Will personal information be disclosed to third parties?

Personal information may be disclosed to third parties in the circumstances below:

  • to our third party service providers, such as payment processors; software providers; web hosting and maintenance; cloud storage and marketing service providers; and
  • to our partners we have commercial arrangements with, for example, if our product is incorporated into our partners’ products (or distributed with their products) and you have issues regarding the use of the product.

De-identified data (which cannot be used to identify you) may be shared with organisations that assist us with, for example, product research and development and/or provide data analysis services.

  • Overseas third parties

From time to time, these third parties may be located overseas, including in the USA. Please be aware that the privacy laws in other countries might not be the same as in Australia. Before we disclose personal information to overseas recipients, we take reasonable steps to ensure that the overseas recipients will handle personal information in accordance with the Privacy Act and the APPs.

  • Disclosures required by law

Your personal information may be disclosed to our professional advisors including lawyers, accountants, tax advisors and auditors. For legal reasons, other disclosures may also need to be made to law enforcement agencies, government agencies, courts or external advisors or as otherwise required or authorised by law.

  • Sale of Business

We reserve the right to transfer information (including your personal information) to a third party in the event of a sale, merger, or other transfer of all or substantially all of the assets of Agscent provided that the third party agrees to adhere to the terms of this Privacy Policy and handle personal information in accordance with the APPs.

  1. Direct marketing

From time to time, we may use your personal information to provide you with information about our services, special offers you may find of interest or new services being offered by us or any business we are associated with. Direct marketing messages may be sent by email, SMS or post.

If you do not wish to receive marketing information, you can at any time opt-out by contacting our Privacy Officer using the contact details below or by using the opt-out facilities provided (such as an unsubscribe link in an email). Please note that if you opt-out, we may still send you non-promotional messages, such as transactional messages regarding engagements, payments or information about your account.

  1. Cookies

We may collect personal information about you when you use and access our Services. While we do not use browsing information to identify you personally, we may record certain information about the use of the Platforms and Website, such as the pages or screens visited, the time and date of the visit and the internal protocol or IP address assigned to the computer or device.

Our Platforms and Website also use cookies or similar tracking technologies to help us track Platform and Website use and remember user preferences. Cookies are small files that store information on your computer, mobile phone or other device. A cookie enables the entity that put the cookie on your device to recognise you when you use different websites, devices and/or browsing sessions.

We may also use cookies to collect data that may include personal information, for example, where a cookie is linked to your user account. Where we collect personal information via cookies, the personal information will be handled in accordance with this Privacy Policy.

You can disable cookies through your internet browser. However, our Platforms and/or Website may not work as intended if you do so.

  1. Accessing and correcting your personal information

We will take reasonable steps to ensure that the personal information we collect, use, or disclose is accurate, complete and up-to-date. You can help us to do this by letting us know if you notice errors or discrepancies in the information we hold about you and letting us know if your personal details change.

You are entitled to access and correct your personal information we hold on request. To request access to and/or correction of your personal information, please contact our Privacy Officer using the contact details set out below. After receiving a request from you, we will take reasonable steps to correct the information. Alternatively, you may be able to update your contact information, for example, by logging into your account.

You will not be charged for making an access and/or correction request but you may be charged for the reasonable time and expense incurred in compiling information in response to your access request.

We may decline your access and/or correction request in certain circumstances in accordance with the APPs. If we do refuse your request, we will provide you with a reason for our decision and, in the case of a request for correction, we will include a statement with your personal information about the requested correction.

  1. Is personal information stored safely?

We take reasonable steps to ensure the security of personal information held by us from such risks as loss or unauthorised access, destruction, use, modification or disclosure. Our IT systems are password protected and comply with our security standards, and if personal information is held on paper files, it is stored in premises that are locked when unattended.

Personal information collected via our Website is stored in the USA.

  1. Third party websites

Sometimes our Services contain links to other websites and mobile applications for your convenience and information. When you access a website through our Services, please understand that we are not responsible for the privacy practices of that site. We recommend that you review the privacy policies of each site you visit.

Any information you provide to third party websites will be governed by the terms of the websites’ privacy policies. We have no responsibility or liability whatsoever for the content, actions or policies of third party websites.

  1. Further information and complaints

You may contact us at any time if you have any questions or concerns about this Privacy Policy or about how your personal information has been handled.

You may make a complaint about privacy to our Privacy Officer using the contact details set out below.

The Privacy Officer will first consider your complaint to determine whether there are simple or immediate steps that can be taken to resolve the complaint.

Your complaint will then be investigated. We may ask you to provide further information about your complaint and the outcome you are seeking. We will then typically gather relevant facts, locate and review relevant documents and speak with individuals involved.

In most cases, we will investigate and respond to a complaint within a reasonable time, usually within 30 days of receipt of the complaint. If the matter is more complex or our investigation may take longer, we will let you know.

If you are not satisfied with our response to your complaint, you may make a complaint to the Office of the Australian Information Commissioner (OAIC). The OAIC can be contacted by telephone on 1300 363 992 or by using the contact details on the website

  1. Contacting us

You can contact our Privacy Officer by:

  • emailing us
  • writing to us at:

Privacy Officer
Agscent Pty Ltd
1701 Captains Flat Road
Carwoola NSW 2620

  1. Changes to this Privacy Policy

We may change this Privacy Policy from time to time. When we make changes, we will post a notice on our Website homepage and make a new copy of the updated Privacy Policy available on our Platforms and Website. Where changes to the Privacy Policy are material, we will provide you with reasonable notice before the changes take effect. If you continue to use our Platforms or Website after the effective date of the changes, you will be taken to have accepted the amended Privacy Policy.

Last Updated: 1 August 2023