PRIVACY POLICY AND FARM DATA CODE COMMITMENT 

FARM DATA PRINCIPLES 

Agscent adheres to the Farm Data Code (Edition 2), which guides how we collect, use, store, and share Farm Data. We are committed to the core principles of Transparency, Control, Portability, Security, and Compliance in our handling of all Farm Data. 

WHAT IS FARM DATA? 

“Farm Data” refers to any information collected from, or about, a farm operation. This includes but is not limited to: 

  • Animal data captured by our Agscent Air and Agscent Breath products (such as greenhouse gas emissions including methane, carbon dioxide, and other gases; pregnancy status; health indicators) 
  • Farm operational data 
  • Environmental data (such as emissions measurements and atmospheric conditions) 
  • Production metrics 

“Identifying Farm Data” is any Farm Data that can be reasonably linked to a specific farm or farmer. 

OUR FARM DATA COMMITMENTS 

Transparency and Fairness 

  • We provide clear, plain-English explanations of how Farm Data is collected, used, and shared 
  • We obtain express consent before collecting Farm Data 
  • We ensure farmers receive value from sharing their data with us 
  • We will never use Farm Data to the detriment of farmers without explicit consent 
  • We provide prompt notice of any changes to our data policies 

Control 

  • Farmers maintain control over who can access and use their Identifying Farm Data 
  • We ensure third parties who access Farm Data comply with the same standards 
  • We provide mechanisms for farmers to request corrections to their Farm Data 
  • We take precautions to prevent re-identification of de-identified data 

Portability 

  • We provide farmers with the ability to obtain all their Identifying Farm Data in usable formats 
  • We provide documentation to make the ported data usable 
  • At a farmer’s request, we will delete Identifying Farm Data (unless legally required to retain it) 
  • We have contingency plans for data portability in case of business changes 

Security 

  • We implement industry best practices to protect Farm Data 
  • We have specific protocols to protect sensitive information 
  • We promptly notify farmers of any data breaches within 72 hours where required by law 
  • We maintain appropriate backup and recovery systems 
  • All staff who work with Farm Data are trained on data handling procedures 

FARM DATA COLLECTION AND USE 

When you use our Agscent Air or Agscent Breath products, we collect data about your animals and farm operations to: 

  • Provide you with insights about livestock reproductive health, greenhouse gas emissions (including methane, carbon dioxide, and additional greenhouse gases in the future), and general health status 
  • Generate reports and analytics about farm performance 
  • Help optimise your farm operations 
  • Support research and development to improve our products and services 

We use Farm Data to create value for farmers through: 

  • Early detection of livestock health issues 
  • Improved reproductive management 
  • Comprehensive emissions monitoring and reporting (including methane, carbon dioxide, and other greenhouse gases) 
  • Operational efficiency improvements 

With your express consent, we may use de-identified aggregated Farm Data to: 

  • Improve our products and services 
  • Develop industry benchmarks 
  • Contribute to research in agricultural sustainability 

FARM DATA ACCESS AND SHARING 

You control who has access to your Identifying Farm Data. We will only share your Farm Data with: 

  • Third parties you have explicitly authorised 
  • Service providers who help us deliver our services (bound by confidentiality) 
  • Regulatory authorities where legally required (with notice to you where permitted) 

FARM DATA RETENTION AND DELETION 

You can request the export of your Farm Data at any time in machine-readable formats. Upon your request, we will delete your Identifying Farm Data, unless we are legally required to retain it. In the event of service termination, we provide options for data export and deletion. 

 

INTRODUCTION 

Agscent Pty Ltd ACN 626 543 191 (“Agscent”, “we”, “us” and “our”) is committed to protecting your privacy as a visitor to our websites, https://agscent.com/ (“Website”) and https://dashboard.agscent.com/ (“Dashboard”), or a user of our Agscent platforms (“Platforms”). We respect the privacy and confidentiality of the personal information provided by you and adhere to the Privacy Act 1988, Australian Privacy Principles (APPs), and the General Data Protection Regulation (GDPR) where applicable. 

This Privacy Policy explains how we manage the personal information that is collected, used, disclosed, and stored about you. 

By providing personal information to us, you consent to our collection, use, and disclosure of your personal information in accordance with this Privacy Policy and any other arrangements that apply between us. 

WHAT IS AGSCENT? 

Agscent is a biotech and agritech company that has developed tools to monitor and optimise cattle reproduction. In particular, Agscent has developed two types of bio/agritech products: 

  • ‘Agscent Air’, a livestock monitoring system that provides greenhouse gas monitoring, livestock diagnostics and measures emissions to support on-farm decision-making 
  • ‘Agscent Breath’, a breath collection tool, analyses the compounds in a cow’s breath to identify biomarkers like pregnancy or disease 

Data collected through the use of these products is made available via the Platforms (collectively the “Services”). 

WHAT IS PERSONAL INFORMATION? 

When we refer to “personal information”, we mean information or an opinion about you, from which you are, or may reasonably be, identified. This information may include (but is not limited to) your name, date of birth, phone number, email address and address. 

Personal information may also include information that is “sensitive information” under the Privacy Act. Sensitive information includes, for example, information or an opinion about an individual’s health, racial or ethnic origin, criminal record or membership of a professional association, trade association or trade union. 

WHAT INFORMATION DO WE COLLECT? 

The personal information we collect depends on the nature of our relationship with you. For example: 

  • If you are using our products and/or the Platforms, we may collect your name, email address, mobile phone number, company details and address and Australian Business Number. We will also collect your geo-location details when you are using our products and/or the Platforms 
  • If you request a quote or contact us via the Website, we will collect your name, email address, phone number, company details (optional), any information you place in the message box and, depending on the product you wish to use (or are using), any responses you provide in respect of specific product questions (such as whether you are a Primary Producer or researcher) 
  • If you are a vet, we will collect your name, business name and work contact details, including practice address, phone number and email address. We will also collect your Australian Business Number 
  • If you are a commercial partner, we will collect your name, company name and work contact details, including address, phone number and email address 
  • If you apply for a job with Agscent or are an employee, we may collect, for example, your full name, contact details (including address, phone number and email address), job title, passport details, employment history and education details, names and contact details of referees, next of kin details (in the event of an emergency) and superannuation fund and Tax File Number details, if required by law, for example, under the Superannuation Guarantee (Administration) Act, the Superannuation Industry (Supervision) Act, the Income Tax Assessment Acts and Taxation Administration Act 

If you do not provide the information requested by us, we may not be able to provide you with our Services. 

HOW DO WE COLLECT YOUR PERSONAL INFORMATION? 

We will collect personal information about you if you choose to provide it to us. Personal information may be collected from you in a variety of ways, including at different places and times on our Platforms or Website. We may collect your personal information when you do any of the following, for example: 

  • Submit a ‘Get in Touch’ or ‘Get a Quote’ form on the Website 
  • Use the Platforms to analyse data generated from the use of our products 
  • Interact with the Platforms 
  • Log in to the Dashboard using your credentials 
  • Apply for employment with us 
  • Interact with us via any of our social media pages, including LinkedIn, X (formerly Twitter) 
  • Visit us at a trade show (such as a Field Day) or conference 
  • Engage with us in person at one of our locations or via Platforms or Website 

We may also collect personal information about you from third parties. These third parties may include (but are not limited to): 

  • Other Primary Producers or vets 
  • Other biotech or agritech companies 
  • Our commercial partners, for example, if our products are provided with or incorporated into our partners’ own products 
  • Someone duly authorised to act on your behalf 
  • Where you have provided consent, for example, from third parties, such as referees 

Our server automatically collects information about your use of the Services (Navigational Data). Navigational Data includes the type of browser you are using, your IP address, the URL you have come from, and the time spent at that URL, cookies and your domain type and server. This kind of information is collected by many mobile applications. We use this information to monitor your use of our Services. See “Cookies and Other Technologies” below for further information about our use of cookies. 

If you provide personal information to us about someone else, you must ensure that you are entitled to disclose that information to us. For example, you should take reasonable steps to ensure the individual concerned is aware of the various matters detailed in this Privacy Policy. 

COOKIES AND OTHER TECHNOLOGIES 

Cookies 

We use cookies and similar tracking technologies on our Website and Dashboard to enhance your browsing experience, analyse site traffic, and personalise content. Cookies are small text files stored on your device that help us recognise your browser and remember certain information. 

The types of cookies we use include: 

  • Essential cookies: Necessary for the basic functionality of our websites, such as session management and security 
  • Authentication cookies: Used to remember your login status on the Dashboard 
  • Analytics cookies: We use Google Analytics to understand how visitors interact with our websites, which helps us improve our services. These cookies collect aggregated and anonymous information 
  • Preference cookies: Store your preferences to enhance your experience 

Google Services 

Our websites use several Google services that may use cookies: 

  • Google Analytics: Used to analyse website usage patterns 
  • Google reCAPTCHA: Implemented on our contact forms to prevent spam and abuse. This service may analyse user behaviour and collect device information 
  • Google Maps: Used on our Website to display our office locations. The Maps plugin only loads and sets cookies after you provide consent 
  • YouTube: We embed YouTube videos on our Website to demonstrate our sensor devices. YouTube (owned by Google) may set cookies when you interact with these videos, even before you play them. These cookies collect information about your preferences and browsing habits 

Third-Party Social Media 

Our Website contains links to social media platforms, including LinkedIn, X (formerly Twitter). These platforms may set their own cookies when you visit our site or click on these links. We do not control these cookies and encourage you to check the privacy policies of these third parties. 

Managing Cookies 

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, if you do so, some features of our websites may not function properly. 

Our cookie consent banner allows you to choose which non-essential cookies you wish to accept. This includes cookies from embedded YouTube videos, which are set by Google when these elements load. To enhance your privacy, YouTube videos are set to privacy-enhanced mode where possible, but some cookies may still be placed. You can change your preferences at any time through our Cookie Settings option on the Website. 

HOW IS PERSONAL INFORMATION USED? 

We may use your personal information for the following purposes: 

  • To provide you with the Services you have requested 
  • If you are using the Platforms to generate reports 
  • To respond to your inquiry 
  • To provide you with a quote 
  • To authenticate your identity when you log in to the Dashboard 
  • Customer service purposes, such as providing technical assistance with the use of our products and/or the Platforms 
  • To verify your identity 
  • For complaints handling 
  • Data analytics 
  • To improve our Services 
  • To send you direct marketing messages, for example, by email or post 
  • The prevention of fraud and/or identifying and investigating any suspicious use of our Platforms or Website 
  • For our internal business and management processes, for example, accounting or auditing purposes 
  • For any other purpose to allow us to comply with our obligations under law 
  • For any other purposes that would reasonably be expected by you 

If you are a Primary Producer, vet, or commercial partner, we will use your personal information to administer and manage our relationship with you and your business. 

If you are a job applicant, employee, or contractor with Agscent, we will use your personal information for purposes relating to your engagement, training, performance management, payroll, superannuation, health, and safety, for administration and staff management purposes. Where we consider it appropriate, we may also conduct reference checks (or engage a third party to do so on our behalf). 

We may use personal information which has been de-identified to create marketing statistics, identify user demands and to assist in meeting customer needs generally. We may also use this information to improve the Platforms and our Services. 

AUTOMATED DECISION-MAKING 

We do not currently engage in automated decision-making or profiling that produces legal effects or similarly significantly affects you. If this changes in the future, we will update this Privacy Policy and, where required by law, seek your explicit consent. 

WILL PERSONAL INFORMATION BE DISCLOSED TO THIRD PARTIES? 

Personal information may be disclosed to third parties in the circumstances below: 

  • To our third-party service providers, such as payment processors, software providers, web hosting and maintenance, cloud storage and marketing service providers 
  • To Amazon Web Services (AWS), which hosts our Dashboard 
  • To Google, which provides analytics, content, mapping, and anti-spam services for our Website 
  • To our partners we have commercial arrangements with, for example, if our product is incorporated into our partners’ products (or distributed with their products), and you have issues regarding the use of the product 

De-identified data (which cannot be used to identify you) may be shared with organisations that assist us with, for example, product research and development and/or provide data analysis services. 

LEGAL BASIS FOR PROCESSING (GDPR) 

If you are located in the European Economic Area (EEA) or the United Kingdom, we will only process your personal data when we have a legal basis to do so. Our legal bases for processing include: 

  • Consent: When you have explicitly agreed to the processing of your personal data 
  • Contractual necessity: When processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract 
  • Legal obligation: When processing is necessary to comply with a legal obligation 
  • Legitimate interests: When processing is necessary for our legitimate interests or those of a third party, provided these interests do not override your fundamental rights and freedoms 

YOUR RIGHTS UNDER GDPR 

If you are located in the EEA or the UK, you have certain rights regarding your personal data, including: 

  • Right to access: You can request a copy of the personal data we hold about you 
  • Right to rectification: You can request correction of inaccurate or incomplete personal data 
  • Right to erasure: In certain circumstances, you can request deletion of your personal data 
  • Right to restrict processing: You can request restriction of processing in certain circumstances 
  • Right to data portability: You can request transfer of your personal data in a structured, commonly used, and machine-readable format 
  • Right to object: You can object to processing based on legitimate interests or for direct marketing 
  • Rights related to automated decision making: You have rights related to automated decision making, including profiling 

To exercise these rights, please contact our Privacy Officer using the contact details below. We will respond to your request within one month, unless the request is complex or we receive multiple requests, in which case we may extend the response time by two additional months (we will inform you of any such extension). 

OVERSEAS THIRD PARTIES 

From time to time, these third parties may be located overseas, including in the USA (such as AWS and Google services). Please be aware that the privacy laws in other countries might not be the same as in Australia. Before we disclose personal information to overseas recipients, we take reasonable steps to ensure that the overseas recipients will handle personal information in accordance with the Privacy Act and the APPs, and where applicable, the GDPR. These steps include implementing appropriate safeguards such as Standard Contractual Clauses or relying on adequacy decisions where available. 

DISCLOSURES REQUIRED BY LAW 

Your personal information may be disclosed to our professional advisors including lawyers, accountants, tax advisors and auditors. For legal reasons, other disclosures may also need to be made to law enforcement agencies, government agencies, courts or external advisors or as otherwise required or authorized by law. 

SALE OF BUSINESS 

We reserve the right to transfer information (including your personal information) to a third party in the event of a sale, merger, or other transfer of all or substantially all of the assets of Agscent provided that the third party agrees to adhere to the terms of this Privacy Policy and handle personal information in accordance with the APPs and, where applicable, the GDPR. 

DIRECT MARKETING 

From time to time, we may use your personal information to provide you with information about our services, special offers you may find of interest or new services being offered by us or any business we are associated with. Direct marketing messages may be sent by email, SMS or post. 

If you do not wish to receive marketing information, you can at any time opt-out by contacting our Privacy Officer using the contact details below or by using the opt-out facilities provided (such as an unsubscribe link in an email). Please note that if you opt-out, we may still send you non-promotional messages, such as transactional messages regarding engagements, payments or information about your account. 

DATA SECURITY 

We take reasonable steps to ensure the security of personal information held by us from such risks as loss or unauthorised access, destruction, use, modification or disclosure. Our IT systems are password protected and comply with our security standards, and if personal information is held on paper files, it is stored in our premises that are locked when unattended. 

For the Dashboard, we implement additional security measures including secure login protocols, encryption of data in transit using HTTPS, and AWS security features. 

Personal information collected via our Website (agscent.com) is stored in the USA, specifically in Hillsboro, Oregon, through our hosting provider DreamHost (DreamPress Basic plan). Information collected via the Dashboard (dashboard.agscent.com) is stored in AWS data centers located in either Sydney, Australia or Oregon, USA. 

DATA BREACH NOTIFICATION 

In the event of a data breach that is likely to result in serious harm to you, we will notify you as soon as practicable and, where required by law, within 72 hours of becoming aware of the breach. We will also notify the relevant supervisory authorities as required by applicable law. 

DATA RETENTION 

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, whether we can achieve those purposes through other means, and applicable legal requirements. 

Specific retention periods include: 

  • Financial records: 7 years (as required by Australian tax law) 
  • Employment records: 7 years after termination of employment 
  • Farm Data: Until you request deletion or as specified in your service agreement 
  • Marketing contact information: Until you opt-out or 3 years from last interaction, whichever is earlier 

THIRD PARTY WEBSITES 

Sometimes our Services contain links to other websites and mobile applications for your convenience and information. When you access a website through our Services, please understand that we are not responsible for the privacy practices of that site. We recommend that you review the privacy policies of each site you visit. 

Any information you provide to third party websites will be governed by the terms of the websites’ privacy policies. We have no responsibility or liability whatsoever for the content, actions or policies of third party websites. 

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION 

We will take reasonable steps to ensure that the personal information we collect, use, or disclose is accurate, complete and up-to-date. You can help us to do this by letting us know if you notice errors or discrepancies in the information we hold about you and letting us know if your personal details change. 

You are entitled to access and correct your personal information we hold on request. To request access to and/or correction of your personal information or your Farm Data, please contact our Privacy Officer using the contact details set out below. We will respond to access requests within 30 days. After receiving a request from you, we will take reasonable steps to correct the information. Alternatively, you may be able to update your contact information, for example, by logging into your account on the Dashboard. 

You will not be charged for making an access and/or correction request but you may be charged for the reasonable time and expense incurred in compiling information in response to your access request. 

We may decline your access and/or correction request in certain circumstances in accordance with the APPs and the GDPR (where applicable). If we do refuse your request, we will provide you with a reason for our decision and, in the case of a request for correction, we will include a statement with your personal information about the requested correction. 

PRIVACY OF CHILDREN 

Our Services are not intended for children. The age of consent for data processing varies by jurisdiction: 

  • In Australia: under 18 years 
  • In the EEA: under 16 years (or lower if permitted by member state law, but not below 13 years) 

We do not knowingly collect personal information from individuals under these ages in their respective jurisdictions. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at the address below so that we can delete the information. 

FURTHER INFORMATION AND COMPLAINTS 

You may contact us at any time if you have any questions or concerns about this Privacy Policy or about how your personal information has been handled. 

You may make a complaint about privacy to our Privacy Officer using the contact details set out below. 

The Privacy Officer will first consider your complaint to determine whether there are simple or immediate steps that can be taken to resolve the complaint. 

Your complaint will then be investigated. We may ask you to provide further information about your complaint and the outcome you are seeking. We will then typically gather relevant facts, locate and review relevant documents and speak with individuals involved. 

In most cases, we will investigate and respond to a complaint within 30 days of receipt of the complaint. If the matter is more complex or our investigation may take longer, we will let you know. 

If you are not satisfied with our response to your complaint, you may make a complaint to the Office of the Australian Information Commissioner (OAIC). The OAIC can be contacted by telephone on 1300 363 992 or by using the contact details on the website www.oaic.gov.au. 

If you are located in the EEA or the UK, you also have the right to lodge a complaint with your local data protection authority. 

CONTACTING US 

You can contact our Privacy Officer by: 

  • Writing to us at: 

Privacy Officer
Agscent Pty Ltd
1701 Captains Flat Road
Carwoola NSW 2620
Australia 

CHANGES TO THIS PRIVACY POLICY 

We may change this Privacy Policy from time to time. When we make changes, we will post a notice on our Website homepage and make a new copy of the updated Privacy Policy available on our Platforms and Website. Where changes to the Privacy Policy are material, we will provide you with reasonable notice before the changes take effect. If you continue to use our Platforms or Website after the effective date of the changes, you will be taken to have accepted the amended Privacy Policy. 

Last Updated: August 28, 2025