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Privacy Policy

Privacy Policy and Farm Data Code Commitment

Farm Data Principles

Agscent adheres to the Farm Data Code (Edition 2), which guides how we collect, use, store, and share Farm Data. We are committed to the core principles of Transparency, Control, Portability, Security, and Compliance in our handling of all Farm Data.

What is Farm Data?

"Farm Data" refers to any information collected from, or about, a farm operation. This includes but is not limited to:

  • Animal data captured by our Agscent Air and Agscent Breath products (such as greenhouse gas emissions including methane, carbon dioxide, and other gases; pregnancy status; health indicators)
  • Farm operational data
  • Environmental data (such as emissions measurements and atmospheric conditions)
  • Production metrics

"Identifying Farm Data" is any Farm Data that can be reasonably linked to a specific farm or farmer.

Our Farm Data Commitments

Transparency and Fairness

  • We provide clear, plain-English explanations of how Farm Data is collected, used, and shared
  • We obtain express consent before collecting Farm Data
  • We ensure farmers receive value from sharing their data with us
  • We will never use Farm Data to the detriment of farmers without explicit consent
  • We provide prompt notice of any changes to our data policies

Control

  • Farmers maintain control over who can access and use their Identifying Farm Data
  • We ensure third parties who access Farm Data comply with the same standards
  • We provide mechanisms for farmers to request corrections to their Farm Data
  • We take precautions to prevent re-identification of de-identified data

Portability

  • We provide farmers with the ability to obtain all their Identifying Farm Data in usable formats
  • We provide documentation to make the ported data usable
  • At a farmer's request, we will delete Identifying Farm Data (unless legally required to retain it)
  • We have contingency plans for data portability in case of business changes

Security

  • We implement industry best practices to protect Farm Data
  • We have specific protocols to protect sensitive information
  • We promptly notify farmers of any data breaches within 72 hours where required by law
  • We maintain appropriate backup and recovery systems
  • All staff who work with Farm Data are trained on data handling procedures

Farm Data Collection and Use

When you use our Agscent Air or Agscent Breath products, we collect data about your animals and farm operations to:

  • Provide you with insights about livestock reproductive health, greenhouse gas emissions (including methane, carbon dioxide, and additional greenhouse gases in the future), and general health status
  • Generate reports and analytics about farm performance
  • Help optimise your farm operations
  • Support research and development to improve our products and services

We use Farm Data to create value for farmers through:

  • Early detection of livestock health issues
  • Improved reproductive management
  • Comprehensive emissions monitoring and reporting (including methane, carbon dioxide, and other greenhouse gases)
  • Operational efficiency improvements

With your express consent, we may use de-identified aggregated Farm Data to:

  • Improve our products and services
  • Develop industry benchmarks
  • Contribute to research in agricultural sustainability

Farm Data Access and Sharing

You control who has access to your Identifying Farm Data. We will only share your Farm Data with:

  • Third parties you have explicitly authorised
  • Service providers who help us deliver our services (bound by confidentiality)
  • Regulatory authorities where legally required (with notice to you where permitted)

Farm Data Retention and Deletion

You can request the export of your Farm Data at any time in machine-readable formats. Upon your request, we will delete your Identifying Farm Data, unless we are legally required to retain it. In the event of service termination, we provide options for data export and deletion.

Introduction

Agscent Pty Ltd ACN 626 543 191 ("Agscent", "we", "us" and "our") is committed to protecting your privacy as a visitor to our websites, https://agscent.com/ ("Website") and https://dashboard.agscent.com/ ("Dashboard"), or a user of our Agscent platforms ("Platforms"). We respect the privacy and confidentiality of the personal information provided by you and adhere to the Privacy Act 1988, Australian Privacy Principles (APPs), and the General Data Protection Regulation (GDPR) where applicable.

This Privacy Policy explains how we manage the personal information that is collected, used, disclosed, and stored about you.

By providing personal information to us, you consent to our collection, use, and disclosure of your personal information in accordance with this Privacy Policy and any other arrangements that apply between us.

What is Agscent?

Agscent is a biotech and agritech company that has developed tools to monitor and optimise cattle reproduction. In particular, Agscent has developed two types of bio/agritech products:

  • 'Agscent Air', a livestock monitoring system that provides greenhouse gas monitoring, livestock diagnostics and measures emissions to support on-farm decision-making
  • 'Agscent Breath', a breath collection tool, analyses the compounds in a cow's breath to identify biomarkers like pregnancy or disease

Data collected through the use of these products is made available via the Platforms (collectively the "Services").

What is Personal Information?

When we refer to "personal information", we mean information or an opinion about you, from which you are, or may reasonably be, identified. This information may include (but is not limited to) your name, date of birth, phone number, email address and address.

Personal information may also include information that is "sensitive information" under the Privacy Act. Sensitive information includes, for example, information or an opinion about an individual's health, racial or ethnic origin, criminal record or membership of a professional association, trade association or trade union.

What Information Do We Collect?

The personal information we collect depends on the nature of our relationship with you. For example:

  • If you are using our products and/or the Platforms, we may collect your name, email address, mobile phone number, company details and address and Australian Business Number. We will also collect your geo-location details when you are using our products and/or the Platforms
  • If you request a quote or contact us via the Website, we will collect your name, email address, phone number, company details (optional), any information you place in the message box and, depending on the product you wish to use (or are using), any responses you provide in respect of specific product questions
  • If you are a vet, we will collect your name, business name and work contact details, including practice address, phone number and email address
  • If you are a commercial partner, we will collect your name, company name and work contact details
  • If you apply for a job with Agscent or are an employee, we may collect your full name, contact details, job title, passport details, employment history and education details, names and contact details of referees, next of kin details and superannuation fund and Tax File Number details, if required by law

How Do We Collect Your Personal Information?

We will collect personal information about you if you choose to provide it to us. Personal information may be collected from you in a variety of ways, including at different places and times on our Platforms or Website.

Cookies and Other Technologies

We use cookies and similar tracking technologies on our Website and Dashboard to enhance your browsing experience, analyse site traffic, and personalise content. You can control cookies through your browser settings.

How is Personal Information Used?

We may use your personal information for the following purposes:

  • To provide you with the Services you have requested
  • To respond to your inquiry or provide you with a quote
  • To authenticate your identity when you log in to the Dashboard
  • Customer service and technical assistance
  • To verify your identity and handle complaints
  • Data analytics and to improve our Services
  • To send you direct marketing messages
  • The prevention of fraud and/or identifying suspicious use of our Platforms or Website
  • For internal business processes and compliance with legal obligations

Will Personal Information Be Disclosed to Third Parties?

Personal information may be disclosed to our third-party service providers, Amazon Web Services (AWS), Google services, and commercial partners. De-identified data may be shared for product research and development and data analysis services.

Data Security

We take reasonable steps to ensure the security of personal information held by us. Our IT systems are password protected and comply with our security standards. For the Dashboard, we implement additional security measures including secure login protocols, encryption of data in transit using HTTPS, and AWS security features.

Data Breach Notification

In the event of a data breach that is likely to result in serious harm to you, we will notify you as soon as practicable and, where required by law, within 72 hours of becoming aware of the breach.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Specific retention periods include:

  • Financial records: 7 years (as required by Australian tax law)
  • Employment records: 7 years after termination of employment
  • Farm Data: Until you request deletion or as specified in your service agreement
  • Marketing contact information: Until you opt-out or 3 years from last interaction, whichever is earlier

Your Rights Under GDPR

If you are located in the EEA or the UK, you have rights including: right to access, right to rectification, right to erasure, right to restrict processing, right to data portability, right to object, and rights related to automated decision making.

Accessing and Correcting Your Personal Information

You are entitled to access and correct your personal information we hold on request. Please contact our Privacy Officer using the contact details below. We will respond to access requests within 30 days.

Privacy of Children

Our Services are not intended for children. We do not knowingly collect personal information from individuals under 18 years in Australia or under 16 years in the EEA.

Further Information and Complaints

You may contact us at any time if you have any questions or concerns about this Privacy Policy. In most cases, we will investigate and respond to a complaint within 30 days of receipt. If you are not satisfied with our response, you may make a complaint to the Office of the Australian Information Commissioner (OAIC) on 1300 363 992 or at www.oaic.gov.au.

Contacting Us

You can contact our Privacy Officer by:

  • Emailing us at info@agscent.com
  • Writing to us at: Privacy Officer, Agscent Pty Ltd, 1701 Captains Flat Road, Carwoola NSW 2620, Australia

Changes to This Privacy Policy

We may change this Privacy Policy from time to time. When we make changes, we will post a notice on our Website homepage and make a new copy of the updated Privacy Policy available on our Platforms and Website.

Last Updated: August 28, 2025